loyalty and delayed gratification
A solid insight into what companies are getting wrong when trying to establish brand loyalty through loyalty programs.
Andjelic sites an import part of customer satisfaction regarding question of economics and behavior when talking about how many loyalty programs make gratification too delayed.
“One thing to know about human decision-making is that we want to be happy. And we prefer many small repeated gains over anything else. We’d rather find two $50 bills in two different places than a single $100 dollar in one.”
It goes back to my philosophy that value hinges on the experience. That experience must be simple (convenient), immediate (reward); and visually (emotionally) compelling. It applies in all relationships – business; family; friends; leisure.
ANA ANDJELIC. What Marketers Are Getting Wrong About Loyalty | Co.Create: Creativity \ Culture \ Commerce Co.Createby Fast Company. Accessed October 19, 2012.
- Sometimes I wish for the laziness of the like button for email._______ 1 day ago
- Today, foxes and some random bowls. #dimples #pottery newbie. @ Craft Guild of Dallas instagram.com/p/ByvUgEcHlQi3…_______ 1 month ago
- Sometimes your life is held together by a little duck tape and spit. But at least it is fairy duct tape. https://t.co/x0JYsrHzTM_______ 1 month ago
- RT @SmartGrowthUSA: "Building smaller, more affordable homes is difficult when regulatory costs are high, construction costs are going up,…_______ 1 month ago
- RT @cityofdentontx: "I wouldn't be able to stay here in this house if it wasn't for this program." The Home Improvement Program helps Dent…_______ 1 month ago