loyalty and delayed gratification

A solid insight into what companies are getting wrong when trying to establish brand loyalty through loyalty programs. Andjelic sites an import part of customer satisfaction regarding question of economics and behavior when talking about how many loyalty programs make gratification too delayed. "One thing to know about human decision-making is that we want to …

Five Types of Tweets Guaranteed to Get Retweeted

Exactly. "Marketing on Twitter should err on the side of subtly..." Please Read it. Five Types of Nonprofit Tweets Guaranteed to Get Retweeted. Nonprofit Tech 2.0. "Five Types of Nonprofit Tweets Guaranteed to Get Retweeted". Accessed September 20, 2012. http://nonprofitorgs.wordpress.com/2012/09/16/five-types-of-nonprofit-tweets-guaranteed-to-get-retweeted/

storytelling ads

Marketing and Social Media are interests of mine. I come back to the topic often. Recently there have been a couple of ads that really engaged me. While they are not likely to make me use their products (except some music purchased), they still had me thinking about their product and how it had a …