loyalty and delayed gratification

A solid insight into what companies are getting wrong when trying to establish brand loyalty through loyalty programs. Andjelic sites an import part of customer satisfaction regarding question of economics and behavior when talking about how many loyalty programs make gratification too delayed. "One thing to know about human decision-making is that we want to …

silly things that irk me

I know it's silly but it really bugs me when my library sends me a notice that the book I put on hold is available but the notice comes on a day that the library is closed.

inspiring

So today, when the challenges we face start to seem overwhelming – or even impossible – let us never forget that doing the impossible is the history of this nation...it's who we are as Americans...it's how this country was built. And if our parents and grandparents could toil and struggle for us...if they could raise …