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wander

Did they make this just for me? 😉

Wander.

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forces driving the social sector

I caught this article by Ben Hecht, 5 Transformational Forces That Should Be Driving The Social Sector But Aren’t,  in Co.Exist by Fast Company.  On a side note, I am inspired by their formats, Co.Exist, Co.Design, and Co.Create. I recommend checking them out.

In this article, I think the “(But Aren’t)”  is out of touch with what is actually happening in the field. Tough admittedly there are resource limitations and “slight” resistance to change issues 😉 that must be addressed. What I liked about this article is that it offers a clear cut list that the social sector should focus on without delay to advance its efforts.

Here is a brief rundown on the five offered by Hecht and link to full article below.

PORTABLE, PARTICIPATORY AND PERSONAL INFORMATION
“Information is now portable, participatory, and personal.”

SOCIAL NETWORKS AND MEDIA
“People–connected by Facebook, Twitter, YouTube, and online discussion forums–are now part of broad, loose, and complex networks that readily share information and mobilize.”

BIG DATA  “Big Data” keeps catching my eye. How about you?
“The great promise of Big Data is that it can become “humanity’s dashboard” providing us with better ways of understanding ourselves and determining where our resources should be concentrated to make the biggest difference.”

FRUGAL INNOVATION
“the concept of “frugal innovation” is being applied to create lean solutions that deliver improved or previously non-existent services by stripping down products to the level of basic need and identifying imaginative ways of using old technology.”

COLLABORATION IS THE NEW COMPETITION
“The business community has realized that going it alone in a hyperconnected, globalized economy is counter-productive.”

Ben Hecht, 5 Transformational Forces That Should Be Driving The Social Sector But Aren’t | Co.Exist: World changing ideas and innovation. Co.Exist by Fast Company, Accessed September 25, 2012,

storytelling ads

Marketing and Social Media are interests of mine. I come back to the topic often. Recently there have been a couple of ads that really engaged me. While they are not likely to make me use their products (except some music purchased), they still had me thinking about their product and how it had a practical application in my own life.

Google Chrome featuring “Porch Song” by The Meemies

[youtube http://www.youtube.com/watch?v=pTjHCCU2E4c%5D

and this one for Bing that made me fall in love with The Lumineers (go listen to all their music).

[youtube http://www.youtube.com/watch?v=L-FwaCz4yZ0%5D

Storytelling is a smart customer engagement strategy. It reminds me of a seminar I went to last October at the Center for Non Profit Management about storytelling. Here was a take away about its use in marketing. (I wrote these down sometime ago but don’t have the source)

Characteristics of Effective Advertising Storytelling

  1. It has a plot: there’s a beginning, middle, and end.
  2. It’s engaging: you can’t take your eyes away.
  3. It’s emotional: the story makes you feel something.
  4. It’s memorable: you get it and can’t forget it.
  5. It’s easy to retell: you can describe it in one sentence.
  6. There’s an element of suspense: you have to stick with the ad to see how the story will turn out.
  7. The product plays a pivotal role: the product is woven into the story so well that the story couldn’t be told with it.

I think there is an authentic relationship with “your” influencers and a tipping point factor that can not be quantified or manufactured. The ad campaign and the relationship campaign are separate strategies but completely intertwined with each other. You simply must have enough of the right people sharing for it to make real impact.

I think these two are good examples of effective storytelling.

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