loyalty and delayed gratification
A solid insight into what companies are getting wrong when trying to establish brand loyalty through loyalty programs.
Andjelic sites an import part of customer satisfaction regarding question of economics and behavior when talking about how many loyalty programs make gratification too delayed.
“One thing to know about human decision-making is that we want to be happy. And we prefer many small repeated gains over anything else. We’d rather find two $50 bills in two different places than a single $100 dollar in one.”
It goes back to my philosophy that value hinges on the experience. That experience must be simple (convenient), immediate (reward); and visually (emotionally) compelling. It applies in all relationships – business; family; friends; leisure.
ANA ANDJELIC. What Marketers Are Getting Wrong About Loyalty | Co.Create: Creativity \ Culture \ Commerce Co.Createby Fast Company. Accessed October 19, 2012.
- “for the first time would get more than just the rental subsidy. They would also be given information on which neig… twitter.com/i/web/status/1…_______ 1 week ago
- RT @danpfeiffer: This tweet perfectly summarizes America in 2019 twitter.com/atrupar/status…_______ 1 week ago
- RT @CityLab: New research shows how housing and income inequality reinforce one another, effectively splitting the U.S. into two different…_______ 2 weeks ago
- Sometimes I wish for the laziness of the like button for email._______ 1 month ago
- Today, foxes and some random bowls. #dimples #pottery newbie. @ Craft Guild of Dallas instagram.com/p/ByvUgEcHlQi3…_______ 2 months ago